Sponsorship should be a club system, not a favour someone remembers.

Owns the pipeline of prospects, packs and renewals.

Delivers promised shout-outs, signage and committee follow-through.

Collects sponsorship fees and sees what is still outstanding.

Knows which sponsor posts are due and what already went out.

A pipeline for new sponsors

Track prospects, conversations and proposed packs so bringing in sponsors is a process, not a once-a-year scramble before the season launch.

Sponsor packs the club can sell

Define gold, silver, social or custom packs with clear inclusions. Sales conversations start from what the club can actually deliver.

Collect the sponsorship money

Invoice and take payment through Club OS payments (Square / Stripe). Outstanding balances sit next to the sponsor, not in a side invoice folder.

Deliver on the promises

Signage, program ads, canteen mentions, match-day presence and digital inclusions become checklist work with owners and status — not “we’ll get to it”.

Social media engagement built in

Schedule and track sponsor thank-yous, tagged posts and campaign shout-outs with Communication & Social Media. Sponsors can see that the club followed through.

Proof for renewals

Show what was delivered, what was posted and what was paid. Renewing a sponsor is easier when last season is not a memory test.